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Posted 7/6/2020 (updated 3/28/2024)
This toolkit was produced by the University of Minnesota Rural Health Research Center, in partnership with the NORC Walsh Center for Rural Health Analysis, and in collaboration with the Rural Health Information Hub (RHIhub).
Posted 4/11/2023 (updated 3/27/2024)
The first phase of the campaign created by the White House Office of National Drug Control Policy (ONDCP) and Ad Council was launched to education young people on the dangers of fentanyl and the life-saving effects of Naloxone, a medicine that reverses opioid-related overdoses. This campaign expands on the Ad Council's The Real Deal on Fentanyl platform.