Communicating for Success and Sustainability: A Strategic and Value-Based Approach Webinar Materials
This webinar was presented to RCORP grantees as part of the Georgia Health Policy Center (GHPC) Webinar Series.
Description:
GHPC presented a webinar and panel discussion titled Communicating for Success and Sustainability: A Strategic and Value-Based Approach.
No matter where you are in your funding cycle, effective communication is critical to your success—but the nature of your outreach will shift significantly over time. In your planning phase, you may need to attract community partners to your coalition; implementation may mean persuading those who need treatment to seek help; and, to sustain your good work, you may need to educate decision makers or reach new funders. The good news? While your communication needs may change, the process for conducting effective outreach doesn’t have to.
In this webinar, participants :
- Learn four key questions to ensure their communications are strategic, efficient, and support their current programmatic objectives
- Learn a step-by-step approach to develop persuasive value-based messages that can meet audiences where they are and drive desired outcomes.
Presenter:
- Coleman Tanner, MPH, CHE, Senior Research Associate, Georgia Health Policy Center
The contents in this TA resource are those of the author(s) alone and do not necessarily represent the official views of, nor an endorsement by, JBS International, HRSA, HHS, or the U.S. Government.
