Resource Category
Training Materials

Anti-Stigma Toolkit: A Guide to Reducing Addiction-Related Stigma

Posted 2/25/2020 (updated 3/28/2024)

This 2012 toolkit has aged well and contains perennial content in several areas. The toolkit defines stigma and its impact on people living with substance use disorders (SUDs). It covers assessing current public attitudes and targeted marketing toward changing them. The basics of organizing and mobilizing advocates and the essentials of planning, implementing, and measuring messaging campaigns are also discussed.